[Media] DENIMWORKS Custom-Made Jeans Featured on the YouTube Channel "CLUTCHMAN TV"

Thank you for your continued support of DENIMWORKS.

Betty Smith, the maker behind DENIMWORKS custom-made jeans, was featured on "CLUTCHMAN TV", a YouTube channel hugely popular among fans of American casual and vintage fashion.

In the video, George, a young editor from Lightning magazine, visits the "Betty Smith Kurashiki Order Salon" in Kojima, Kurashiki, together with master craftsman Matsushima. With the master's advice, he creates "a one-of-a-kind pair of custom-made jeans" packed with his own preferences.

🎥 Watch the video

[Betty Smith] The ultimate pair made to my own spec! Making custom denim worth 100,000 yen in total!

▶︎ Watch the video (YouTube)

👖 Highlights

Betty Smith in Kojima, Kurashiki, Okayama is known as the oldest jeans factory in Japan. The video is full of the craftsmanship that has supported Japanese jeans culture for more than half a century, and the joy of choosing that only custom-made denim can offer.

From choosing the fabric to the buttons, rivets, stitching thread color and even fine-tuning the silhouette, watching the process of building "the ultimate pair made to your own spec" is sure to excite you. If you are considering an order, it gives a very helpful sense of what the experience is really like.

🧵 About full custom orders

At DENIMWORKS, you can have authentic custom-made jeans made just like the ones featured in the video.
Beyond the superb comfort of a perfect fit for your body, the greatest appeal is the freedom to reflect your own taste across a wide range of parts. Why not design a pair of denim that will be your companion for life?

▶︎ Full custom-made jeans: details and orders

In-store measuring and orders are available at the Order Salon in Kurashiki, Okayama, where the video was filmed, and at the Ebisu Atelier in Tokyo.


📍 Store information

■ Betty Smith Kurashiki Order Salon

  • Address: 5-2-70 Kojima Shimonocho, Kurashiki, Okayama, Japan
  • TEL: +81-86-473-4460
  • Hours:
    [Winter] December to February 9:30 - 17:00
    [Summer] March to November 9:00 - 18:00
    * Closed for lunch from 12:00 to 13:00 on weekdays and weekends.
  • Closed: Year-end and New Year holidays

■ Betty Smith Ebisu Atelier

  • Address: NN States Bldg. 5F, 2-4-7 Ebisu-nishi, Shibuya-ku, Tokyo, Japan
  • TEL: +81-3-5457-2461
  • Hours: 10:00 - 19:00 (last reception 18:00)
  • Closed: Open every day

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